Monday, December 27, 2010

Google AdSense Page RPM Explained


If you have noticed your Google AdSense Earnings Report which now has PAGE RPM.
RPM Stands for ( Revenue Per Thousand/M in Roman Numerals).
The old expression was eCPM which is calculated based on page impression, while RPM is for ad impressions.

This is the total revenue that you get per Thousand Visitors on your page which is calculated by dividing earnings in ads, and queries and multiplying it by 1000.

Earning Estimate/ Ad Impression(Queries) * 1000

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